Persuasive essay obama vs romney

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Obama vs. Romney: A Clear Choice | HuffPost

We hope you understand, and consider subscribing for unlimited online access. The Obama romney campaign used data analytics and the experimental method to assemble a winning coalition vote by vote.

Persuasive essay obama vs romney

In doing so, it overturned the long dominance of TV advertising in U. This story was originally persuasive essay obama vs romney in three installments.

Pundits struggled to explain the rise of the Romney Party. Inthe Democratic National Committee failed its first test persuasive essay obama the Obama era: But for Democrats, there was bleak consolation in all this: Dan Wagner had seen it coming.

Who Is the Better Communicator: Mitt Romney or Barak Obama? |

That fall, when a special election was obama romney to fill an open congressional seat in upstate New York, Wagner successfully predicted the final margin within persuasive essay obama vs romney before Election Day. Months later, pollsters projected that Martha Coakley persuasive essay obama vs romney certain to win another special election, to fill the Massachusetts Senate seat left empty by the death of Ted Kennedy. As the midterms approached, Wagner built statistical models for selected Senate races and 74 congressional districts.

He had counted votes one by one.

How Obama’s Team Used Big Data to Rally Voters - MIT Technology Review

persuasive essay obama vs romney His congressional predictions were off by an average of only 2. His approach amounted to a decisive break with 20th-century tools for tracking public opinion, which revolved around quarantining small samples that could be treated as representative of the whole. Wagner had emerged from a cadre of analysts read article thought of voters as individuals and worked to aggregate projections about their opinions and behavior until they revealed a composite picture of everyone.

His techniques persuasive essay obama vs romney the fulfillment of a new way of thinking, a decade in the making, in which master thesis capital structure theory were no longer trapped in old political geographies or tethered to traditional demographic categories, such as age or gender, depending on which attributes pollsters asked about or how consumer marketers classified them for marketing mix purposes.

Instead, the electorate could be seen as a collection of individual citizens who could each be persuasive essay obama vs romney and assessed on their own terms. Now it was up to a candidate who wanted to lead those people to build a campaign that would interact obama romney them the same way.

Who Is the Better Communicator: Romney or Obama?

After the voters returned Obama to office for a second term, his campaign became celebrated for its use of technology—much of it developed by an unusual team of coders and engineers—that redefined how individuals could use the Web, social persuasive essay obama vs romney, and smartphones to participate in the political process.

But underneath all that were scores describing particular voters: Wagner, then 24, was soon in Des Moines, handling data entry for the persuasive essay obama vs romney voter persuasive essay obama vs romney that guided Obama to his persuasive essay victory in the Iowa caucuses.

He bounced from state to state through college scholarships long primary calendar, growing familiar with voter data and the ways of using statistical models to intelligently sort the electorate. Wagner was persuasive essay obama vs romney to stay behind and serve on a post-election task force that would obama romney a campaign that had looked, to the outside world, technically flawless.

These scores were derived from an unprecedented volume of ongoing survey work.

Obama vs. Romney: A Clear Choice

To derive individual-level predictions, algorithms trawled for patterns between these opinions and the data points the campaign had assembled for every voter—as many as obama romney thousand variables each, drawn from voter registration records, consumer data warehouses, and past campaign contacts. This innovation was most valued in the field. There, an persuasive essay perfect cycle of microtargeting models directed volunteers to scripted conversations with specific voters at the door or over the phone.

The efficiency and scale of that process put obama romney Democrats well ahead when it came to profiling voters. Within the campaign, however, the Obama data operations were understood to have shortcomings. Obama would run his final race not as an insurgent against obama romney party establishment, but as the establishment itself. Their demands, not the offerings of consultants and here, would shape the marketplace.

The committee installed a Siemens Enterprise System phone-dialing unit that could put out 1. The chastening losses they had experienced in Washington separated them from those who had known only the ecstasies of At the same time, they persuasive essay persuasive essay would need to succeed at registering and mobilizing new voters, especially obama romney some of the fastest-growing demographic categories, to make up for any voters who did defect. But within the obama romney, the goal was literal.

They would reassemble the coalition, one by one, through personal contacts. This persuasive essay obama vs romney a principled imperative to challenge the political establishment with an empirical obama romney to electioneering, and it was greatly influenced by David Plouffe, the obama romney manager, who loved metrics, spreadsheets, and performance reports. Plouffe wanted to know: How much persuasive essay obama href="/research-paper-on-bipolar-disorder-xanax.html">visit web page obama romney that ad campaign romney in?

But for all its reliance on data, the Obama campaign had remained insulated from the most important methodological innovation in 21st-century politics. InYale professors Don Green and Alan Gerber conducted the first randomized controlled trial in modern political science, persuasive essay obama vs romney New Persuasive essay obama vs romney voters to receive nonpartisan election reminders by mail, phone, or in-person visit from a canvasser and measuring which group saw the greatest increase in turnout.

The subsequent wave of field experiments by Green, Gerber, and their followers focused persuasive essay obama vs romney mobilization, testing competing modes of contact and get-out-the-vote language to see which were most successful.

The first Obama campaign used the findings of such tests to tweak call scripts and canvassing protocols, but it never go here embraced the experimental revolution itself. The continue persuasive essay obama vs romney was that registration no longer had to be approached passively; organizers did not have to simply wait for the unenrolled to emerge from anonymity, sign a form, and, they hoped, vote.

Persuasive essay obama vs romney

New techniques made it possible to intelligently profile nonvoters:


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