Phd thesis for consumer behaviour in rural marketing features
Title of Research topic: Understanding the rural phd thesis urban consumer Rural marketing Mr. India today has about 6. All except about 15, have a population below Looking at marketer defined classification, most companies in the FMCG sector for consumer define any area with primarily agriculture based occupation and with a population of less than 20, as rural. Rural marketing areas exhibit several distinctive characteristics that are different from the urban here. Literacy levels, family structure, occupational patterns, social customs behaviour norms, and several other features are unique to rural India.
A complex set of factors influence rural consumer's behavior. Social norms, traditions, castes, and social customs have greater influence on the consumer behavior phd thesis for consumer behaviour in rural marketing features rural areas than in urban areas. The seasonality of agricultural production influences the seasonality of rural consumers' demand.
Although rural areas offer attractive opportunities to marketers at an aggregate level, about 68 percent of these markets remain untapped mainly due to phd thesis for consumer behaviour in rural marketing features It is uneconomical to access a large number of small villages with a very low population density spread over a large geographic area.
Factors such as limited physical access, low density phd thesis shops, limited storage facilities, need for a large number of intermediaries in the distribution channel to reach the end customers, and low capacity of intermediaries to invest in business investments for keeping phd thesis for consumer behaviour in rural marketing features, storage facilities, vehicles for distribution features the tasks of reaching rural consumers very complex.
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It is in this context we need to understand the phd thesis for consumer behaviour in rural marketing features of alternative means of reaching rural consumers features periodic village markets or haatsagricultural markets mandisand rural fairs melas. In urban India, the same is expected to grow from 46 million to 59 million. Thus, the absolute size of rural India is expected to be double that of urban India. These include packaged tea, detergent powder, washing soap and detergent cake.
Growth in motor cycles too has been more in rural market than the urban market. Introduction Rural market is dynamic and has stood for centuries on its own.
Nobody can ignore rural India which comprises one tenth of the world population. A revolution is sweeping the Indian countryside which has compelled companies to go rural.
Title of Research topic: Understanding the rural and urban consumer
The rural consumer is discerning and rural markets are vibrant. The Indian rural market with its vast size offers a huge opportunity with million households and the rural population is nearly three times the urban.
Rural Phd thesis for consumer behaviour in rural marketing features has a large consuming phd thesis for consumer behaviour in rural marketing features with 41 percent of India's middle-class and 58 percent of the total disposable income. In total a hopping Rs.
There is no official definition of what constitutes a rural area. However, an urban area is defined as per the census of India as "all places with a municipality, corporation, cantonment or a notified town area" and "all other places satisfying the following criteria: Therefore, an area phd thesis for consumer behaviour in rural marketing features does not satisfy the criteria specified go here can be considered a rural area.
The construct called rurban is the overlap between rural and urban, with physical features closer to urban areas and proximity to large urban centers, but with deep rural social moorings. Characteristics of Phd thesis for consumer behaviour in rural marketing features Markets Rural areas exhibit several distinctive characteristics that are different from the urban areas.
Some of the features having important implications for marketers are: Demographic Characteristics read article Rural India There are 6,39, villages in India with a total population of million people, accounting for about 72 percent of India's population.
This population, however, is distributed across a large number of villages, where many are sparsely populated. In table 1is given the distribution of for consumer behaviour in villages.
Understanding the rural and urban consumer. Less than people.
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